Mamelodi Sundowns launched their new Puma home and away kits for the 2023/24 season. The club has since revealed that the new kits were inspired by the energy of the Yellow Nation on matchdays.
In a statement released on Tuesday, the DStv Premiership champions said the new jersey “celebrates supporter culture”.
The design concept of the kit showcases the “African Rhythm” that Sundowns faithful fans produce on match days.
WHAT IS THE MEANING OF SUNDOWNS’ NEW KIT
In explaining the design of the new home shirt, Sundowns said that the jersey has the “MSFC print surrounded by audio waveforms representing the drum beats alongside the singing and chanting of the supporters and players which pulsate throughout the stadium before, during and after matches.”
Puma Marketing Director Brett Bellinger outlined the importance of using drums in the new kit.
He declared that the kit was also designed to show appreciation and love for Sundowns’ fans and employed staff at the club as they have been loyal.
“The design of the new kits goes behind the badge to explore what it means to support Mamelodi Sundowns,” said Bellinger.
SUNDOWNS NEW KIT A HOMAGE TO LOYAL FANS
“It is a tribute to everyone involved in the club, from the generations of loyal fans to the staff working behind the scenes, the stars on the pitch and the up-and-coming academy players.
“The use of drums is an important cultural aspect of Mamelodi Sundowns, representing the passion and energy of the club and its supporters. One of the supporters who expressed this passion and dedication was the late John Black Madumo – the “Master Drum” – who for a number of years was the heartbeat of the stadium.”
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In addition, the Tshwane giants’ spokesperson, Tiyani Mabunda, said that music plays a key role in supporters’ culture.
Mabunda was known for singing and dancing, apart from being a hard-tackling midfielder during his playing days.
He insisted that Sundowns fans are passionate singers with rhythmic chants.
“The new design captures the spirit of Masandawana, and we trust that it will generate energy in the stands and on the field,” he said.
“The distinctive features will resonate with Masandawana, and the design will connect the players to one of the most important stakeholders, the supporters.”