Mamelodi Sundowns have teamed up with Red Bull in a new partnership, making the energy drink company the club’s official beverage partner.
Red Bull and Sundowns, two iconic brands, joined forces in a partnership facilitated by Roc Nation Sports International. Red Bull aims to give wings to the players, fans, and teams at Mamelodi Sundowns, a club that lives by the motto “The Sky is the Limit.”
The partnership was announced on Thursday, September 1, 2023. The Mamelodi Sundowns men’s team secured an unprecedented sixth Premiership league title in the 2022/23 season, further establishing the club as the leading club in South Africa with a record 13 PSL titles.
In February, the Mamelodi Sundowns Ladies’ outfit was also singled out as the Best Women’s Club in Africa by the International Federation of Football and Statistics (IFFHS) for 2022.
WHAT MAMELODI SUNDOWNS CHAIRMAN SAID ABOUT THE RED BULL PARTNERSHIP
“Everyone at Mamelodi Sundowns is proud that a globally recognised brand such as Red Bull has chosen to collaborate with our football club. This partnership highlights the growing attention that African football, our athletes, and our supporters are attracting from the rest of the world.
“By simply looking at our mottos, ‘Red Bull Gives You Wings’ and ‘The Sky is the Limit’, one can see that the values of both organisations are rooted in uplifting people and inspiring others. We look forward to exciting our supporters as we take both organisations to new heights.”
The partnership is a significant coup for Mamelodi Sundowns, who want to build on their recent successes. The club has won the DStv Premiership title for six successive seasons.
The partnership also shows the growing interest in African football from global brands. Red Bull is not the only major company to have recently partnered with Sundowns.
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WHO ARE SUNDOWNS’ OTHER PARTNERS?
Herbal Life Nutrition teamed up with the club, becoming their official nutrition partner and adding to the club’s long list of partners.
Sundowns also count Hyundai, Puma and Ubuntu Botho as some of their partners.
Michael Yormark, president of Roc Nation Sports International, said the latest partnership is an ideal fit because of the “shared ambition”.
“We know Mamelodi Sundowns is one of the most successful, ambitious and dynamic football clubs. Red Bull is renowned for ‘giving wings’ to people and their ideas, and they have a product that vitalises body and mind. It’s this brand alignment and shared ambition that we recognised would be an ideal fit for all parties involved.”